Creating posts
Writing the post
The editor, each network’s formats, character counters, hashtags and mentions, and the brand signature added to your posts.
Where: in each network’s card, in the composer.
The editor changes per network
Sofia offers the formats each network accepts. You do not see an inconsistent interface: you see what that network can publish.
| Network | Formats | Text limit |
|---|---|---|
| Post, reel, story, carousel | 2,200 characters | |
| Post, reel, story, video | 63,206 characters | |
| TikTok | Photo, video | 2,200 characters |
| X | Post, thread | 280 characters |
| Post, article, carousel, video | 3,000 characters |
Each format says whether it “Needs an image”, “Needs a video” or “Can go out without media”. The detail of each network is in Posting rules by network.
Character counter
The counter under the text shows the number of characters and the network’s limit (for example “120 / 280”). Beyond it, it shows by how much you are over, and the card carries the “Too long” badge.
If you are over on a single network, adapt that network rather than cutting the text everywhere. One click on “Shorter” is enough, or “Sofia adapts”, which shortens to 280 characters for X. See Global vs per-network content.
Hashtags and mentions
Each network caps the number of hashtags and mentions in a post. The composer warns you when you exceed it, for example “more than N hashtags”. When Sofia writes for you, she respects these caps; “No hashtags” removes them in one click.
Signature
The brand signature is set in the settings, by the establishment’s owner: “Sofia signature”, “Custom signature” or “No signature”, with a preview. See Tags and signature.
Undo
After Sofia touches up a text, “Restore my text” goes back to yours. And closing the composer without saving opens “Leave the composer?”: “Save draft” keeps the post if you have not finished. See The post composer.